California-based Ted Emmons’ photography is either overwhelmingly loud or super-minimal.
Much of his shots create a vibe that would potentially exist if you blended American Apparel and Jeffrey Campbell campaigns with Tumblr, and then added a bunch of glitter and rhinestones. Too many patterns, too many saturated colours, and too beautiful girls to focus on just one aspect, but the overwhelming nature of these shots that make them such a good time. It’s all clashing and dazzling and somehow really works.
Then there are his images that are much more low-key; letting a good concept and stunning model be the main focal points. A model in glossy red lipstick or a beautiful girl standing in a shower.
Emmons seems to be of the “if it’s worth doing, it’s worth doing properly” school of thought, no matter the direction he heads in.