‘BIG BRAND THEORY’ BY EWAN YAP

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Sometimes you don’t need a full team of creatives and pay millions to get your brand ‘cool again’… Graphic designer Ewan Yap, from Kuala Lumpur, Malaysia created a series of experimental packaging design based on the principle of BIG BRAND THEORY. The main focus is to have each brand’s identity meticulously and uniquely cropped out of the packaging as much as possible yet maintaining its integrity and comprehension at the same time enhancing the aesthetic value.

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