AIR MAX ENGINEERED MESH: THE REINVENTION OF NIKE’S AIR MAX

nike-air-max-90

Nike‘s Air Max technology and subsequent Air Max 1 was first launched in 1987. With it came the makings of a true cultural movement as it became not only a popular performance product but also transcended that into the realm of lifestyle. The long-standing Air Max 1 all the way up to the Air Max 97 are arguably the most iconic running shoes of any brand through both aesthetics and innovation. Nike pay homage to the technology of Air Max through this animated short as it continues the story deep in 2013 with the Nike Air Max+ 2013 LE.

 

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