Few days after the release of the Chanel’s video “CHANEL NUMERO 5 – FOR THE FIRST TIME – INSIDE CHANNEL”, it’s time for Nike to use the art of storytelling to enhance its brand content.

Nike‘s ‘Just Do It’ tagline is almost as famous as the brand name itself and therefore finding out how such a tagline was conceived is always really interesting. Wieden + Kennedy, that still today does most of Nike’s creative and campaigns, coined the phrase in 1988 and one cannot imagine it not being there today.

Today we come across a great video that gives some background on the creation process and meaning behind ‘Just Do It’.

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